Queen Mary has reported a new randomised trial looking at e-cigarette starter packs with and without telephone counselling: university announcement.
The interesting discussion is access versus support. My reading is that we should make a useful starting point easy to obtain, while taking the value of personal help seriously.
A box handed over a counter and “good luck, mate” shouldn’t be the height of our ambition. Neither should an administrative obstacle course.
I haven’t inspected the full paper yet, so I’d keep the conclusions measured.
For those who helped someone switch, what tended to derail the first attempt—and what actually got them through it?