Hi everyone,
I’ve been reading about a new approach by one of the world’s largest e-vape brands in how it uses its global network across three main areas: retail, distribution and partnership.
In this case, what I think was particularly interesting, is that the standard or common way that many companies (especially those in the vape industry) have traditionally done things may now be changing. Instead of just relying on individual retail stores as their primary channel for sales, many brands are starting to look at other ways to connect retailers with distributors and/or international partners.
We explored this idea in more detail here:
Curious to hear what other vendors and retailers think — do you see this kind of connected model becoming more important in the vape industry?