Is the Vape Industry Overcomplicating Devices?

Some vape brands launch new devices almost every month.

But honestly, do customers really care about:

  • bigger puff numbers
  • smart screens
  • animations
  • extra features

Or do they still mainly care about:

  • flavor
  • consistency
  • battery life
  • no leaking

Feels like the industry is adding more and more functions lately.

Curious what people in the market actually think:
Are advanced features helping sales, or becoming unnecessary? :thinking:

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I care more for flavour, battery life, it not leaking, the amount of puff that I get out of a coil and being able to adjust the airflow.

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