I tend to heavily agree with you. I think that the air path is very important to flavor. Although I do think that it’s become a rather grey area (as was alluded to above).
As usual, I’m the “odd bear carrying the odd bag” but I can only think of one truly top airflow atty offhand, and that’s the Theorem. And coil placement in it is critical for flavor because of the way the airflow is implemented especially with the way I prefer to use it (with the single airflow gap accessory, over the side with the coil ).
I have to have the coil high enough to split the air. If I HAD to guess what the percentage ratio is, I’d say 70/30…but I try to make sure there’s a path down between the glass and coil, and under the coil (between the two ends of cotton hanging down), then back up again (70%). Which then merges with the bit coming across the top of the coil (30%) before exiting the chimney.
I kind of regard(ed) the initial marketing of "top airflow’ as leak-insurance attempts. With the designs available when it came into being, bottom airflow meant that there was a strong chance that if you laid over your mod/atty even for a few moments, there was going to be a very high likelihood of having a mess to clean up (to varying degrees).
On seeing many of the various designs associated with “top airflow”, many of which incorporate a long, drawn out, convoluted design, I perceived it as more interference to the “leak path”. So I took it more as an alternative than a literal description.
I appreciate you nit-picking though, as they’re not actually technically correct. But I hold that to frequently be the case with marketing. 
Take “firmware upgradeable” mods for instance. So many “ready to receive mods” out there, and no firmware update to be found for them /sniff.
Great topic!
As am I! It seems like all these years of them attempting so many designs (some truly great, some truly screwball), some companies are really starting to get a great feel for what accentuates what category of vaping style. (High airflow, low airflow, high/medium/low power, long slow draws, fast short hard draws, etc).
Seen it on several occasions… /smh
/sarcasm
That’s not disturbing at all.
/seriously
It IS substantially more than I would have ever imagined though. Aside from the ad cash from oogle (uTub)… Some of them are killing it on the back end too.
Makes me wonder what manner such payment is made in? 
Store credit?
(Sorry! HAD to crack a joke, as it’s enough to make me
otherwise…)